We encourage visitor and locals to discover, explore and enjoy the Lake District National Park and we welcome them to the Park through our visitor centres, information centres and visitor facilities. We encourage visitors to come to sites like Brockhole on Windermere and Coniston Boating Centre, and to park at Lake District National Park car parks. This means that we are able to generate funds for the Park to be able to re-invest in other projects. We serve approximately 3 million visitors a year.
Our Commercial Services team is made up of four key areas of work: our Information Services Team which operates our Information Centres at Bowness Bay, Keswick and Ullswater; our Commercial Property Team who run Coniston Boating Centre and our car parks and toilets; Brockhole on Windermere, our largest site on the shores of Windermere lake; and our core team based at Murley Moss who work on development projects, such at Brockhole Masterplan and Commercial Services Fundraising. We aim to generate enough capital for us to be able to invest in new developments at Coniston, Brockhole and our Information Centres.
What does a typical work day look like for you?
A typical day will often consist of a combination of digital marketing methods in the form of social media, targeted advertising and content creation as well as meetings, planning, analytics, reporting, photography and video. Also, I often work closely with the design team on creating advert based print and web designs.
What do you enjoy most about your role?
I really enjoy the creative side of my role. For example, creating videos and photographic content to help promote and market our services. This is often on location and allows me to get out and see more of the National Park.
What do you enjoy most about working for the Lake District National Park Authority?
I enjoy the level of respect that I receive and the proud feeling I have when I tell people I work for the National Park. I also enjoy learning more about the Lake District and its history and feel I play a part in shaping its future.
What advice would you give to someone that would like to work in the same role as you in the future?
I would advise them to get marketing experience and to keep up to date with current marketing trends such as targeted advertising. I would encourage them to utilise and embrace new technology and see it as an important asset.
What is your biggest personality trait and how does it help you in your role?
I think I work well independently but also as part of a team. I think it is important to be able to get along and work with different personality types. I also like to think I have a can-do attitude that helps me learn new skills quickly and allows me to carry out tasks effectively and efficiently.
What route did you take to get into your career?
I stayed in education for a long time, studying at degree and then master’s degree level. Whilst studying I gained experience in marketing and business. I have always enjoyed learning new technology, programs and skills that relate to media. Since completing education, as well as working for various companies I have also done a lot of freelance marketing which I think has helped me stay current and improve on my existing skill set.