Wrapping up the end of a busy summer season and ahead of World Tourism Day on Thursday, Lake District organisations and transport providers have stepped onboard an ambitious new plan to manage visitor travel for the next 20 years.
Launched by the Lake District National Park Authority this week, the strategy will improve the way visitors get to, and move around, the National Park. At the launch event onboard a Windermere ferry leading figures from Cumbria County Council, Cumbria Tourism, Community Rail Partnership, Transport for the North and local businesses, all gave their commitment to work together to improve visitor travel in the Lakes.
A key aim of the strategy is to reduce the number of visitors travelling by car and encourage more sustainable modes of transport. The long term target is to reduce the amount of visitors who currently arrive by car from 83 per cent to 64 per cent by 2040.
Steve Ratcliffe, Director of Sustainable Development at the Lake District National Park said: “With 19million visitors to the Lake District last year, we know our National Park is both well-loved and hugely important for our local economy, and every one of our visitors is to be welcomed.
“Our new strategy for managing visitor travel is ambitious, but action must be taken to increase the number of people choosing sustainable transport, when both arriving by and moving around the National Park. It aims to reduce the impacts of traffic and carbon emissions on communities and the landscape, while creating a more enjoyable travelling experience for all.
“For example, we are already looking at how we could use advances in technology to make travel easier, such as digital media, smart ticketing apps and driverless pods, which were trialled earlier this year. This kind of innovation could be just the first step towards smarter travel. We don’t have all the answers yet, but I’m delighted to see so many partner organisations and businesses come on board to help us explore new ways to move visitors around in a more sustainable way.”
Key aims for the strategy by 2040 include:
Cumbria County Council are key to helping bring about these changes. Councillor Keith Little, Cabinet Member for Highways and Transport at Cumbria County Council said: “I am pleased that Cumbria County Council is working with the Lake District National Park to deliver the essential infrastructure that will help to address many of the travel issues we have in the Lake District, for locals and visitors alike. It is vital that we have a reliable and efficient travel network that is fitting for a World Heritage Site and that supports the lives and needs of our local communities.”
Find out more at: lakedistrict.gov.uk/smartertravel
Photo shows left: LDNP Chairman, Mike McKinley middle: Transport for the North Strategic Roads Director, Peter Molyneux right: Cabinet Member for Highways and Transport at Cumbria County Council, Keith Little at the launch of the visitor travel strategy on Windermere.