Lakes Alive is proudly funded and supported by: Arts Council England, Lake District National Park, South Lakeland District Council, Cumbria County Council, Kendal Town Council, Kendal Business Improvement District. 14-18 NOW: WW1 Centenary Art Commissions, supported by the National Lottery through the Heritage Lottery Fund and Arts Council England, and by the Department for Culture Media and Sport.
Lake District festival goers are being given the chance to soar like a bird, scale a mountain and ripple across the top of a lake – within just three minutes, by experiencing Bird HIVE – a 360 degree virtual flight tour of the iconic
Bird HIVE is an innovative, interactive virtual reality experience showcased at Kendal Calling and Lakes Alive festivals this summer in celebration of the Lake District National Park bid to become a UNESCO World Heritage site.
Inspired by the spectacular back-drop of the Lake District, a specialist digital team have created cutting-edge 360 drone films to illustrate the special qualities of the national park as a prospective World Heritage site. Because it uses 360 video, Bird HIVE will be a truly engaging and interactive
experience for users. Festival goers at Kendal Calling, Lowther Deer Park (28-31 July), and Lakes Alive, Kendal (26-28 Aug) will be invited to step inside Bird HIVE and take an immersive virtual tour through the Lake District – all without leaving the festival. The 360 videos are hosted on a smartphone
app which festival goers will access using Samsung Gear VR headset.
Bird HIVE allows people to experience for themselves some of the unique qualities of the Lake District and the reasons why this special place deserves World Heritage status. From its unique identity, through to the inspiration of the landscape and the desire to look after it for future generations to
enjoy – Bird HIVE shares the themes which underpin the bid, currently with UNESCO for review.