Jams and preserves for sale copyright Michael Turner
Jams and preserves for sale

Advertisement Control

Each year, particularly during the summer, we receive a number of concerns about outdoor advertisements.

Many advertisements, within specified limits, can be displayed without the need to apply to us. However others need our consent.

It is an offence to display an advertisement in contravention of the controls. We enforce the controls based on a proportionate response to the harm to public safety and/or amenity caused by the display of the advertisement.

Advice

When we identify a breach of advertisement control we will normally give the person displaying the advertisement or the landowner the chance to remedy the situation voluntarily. We will give clear, open advice on the options available. These could include removing or altering the advertisement or making an application for consent to display it, in order to stay within advertisement regulations.

Find out more about Temporary adverts, A-boards, Estate Agency boards and Advertisement control policy.

Taking action

We will take action in respect of breaches of advertisement control which cause identifiable harm to public safety or amenity. But we do not believe that the public interest is well served by us taking action against a breach of advertisement control which causes no harm. We will not let our helpful approach hinder effective action when this is warranted in the public interest and we will always justify our decision in writing.

Priorities

Our priorities for taking action against unauthorised advertisements are those which:

  1. pose a serious risk to public safety
  2. cause identifiable harm to the amenity and special qualities of the landscape of the Lake District
  3. cause identifiable harm to the setting of listed buildings or conservation areas

We will always consider all of our options for action, with prosecution being more likely for repeat offenders of priorities 1, 2 and 3.

Useful links