Each year, particularly during the summer, we receive a number of concerns about outdoor advertisements.
Many advertisements, within specified limits, can be displayed without the need to apply to us. However others need our consent.
It is an offence to display an advertisement in contravention of the controls. We enforce the controls based on a proportionate response to the harm to public safety and/or amenity caused by the display of the advertisement.
When we identify a breach of advertisement control we will normally give the person displaying the advertisement or the landowner the chance to remedy the situation voluntarily. We will give clear, open advice on the options available. These could include removing or altering the advertisement or making an application for consent to display it, in order to stay within advertisement regulations.
We will take action in respect of breaches of advertisement control which cause identifiable harm to public safety or amenity. But we do not believe that the public interest is well served by us taking action against a breach of advertisement control which causes no harm. We will not let our helpful approach hinder effective action when this is warranted in the public interest and we will always justify our decision in writing.
Our priorities for taking action against unauthorised advertisements are those which:
We will always consider all of our options for action, with prosecution being more likely for repeat offenders of priorities 1, 2 and 3.