As the world's first Fairtrade national park zone the Lake District has taken a lead in highlighting the movement.
As part of Fairtrade Fortnight, the Lake District Visitor Centre at Brockhole hosted a special event aimed at showcasing its commitment to the cause.
Locals and visitors alike were taken on a treasure hunt where clues helped foster an understanding of Fairtrade and saw how the centre supports its products and ethos across the board.
Martin Sleath, who heads the Lake District's Local and Fair steering committee, explained it was a perfect opportunity to share the authority's work and encourage others to follow suit.
He said: "From food in our café to chocolate and sweets in the shop, our goal is to support our resident food and farming producers and Fairtrade for all non-local products.
"Sharing what we think and do is a crucial part of the exercise and the aim is to persuade others to be more sustainable and ethical in their shopping and eating habits.
"Events like our Brockhole day help put the focus on fairness and improving our food producers' lives. Fairtrade Fortnight this year is highlighting bananas as an example of how cheap isn't necessarily best and has a negative impact on growers.
"It's heartening to see the steady growth in interest, helped by lots of these small events. Behind initiatives like our quiz and hamper draw we have seen Fairtrade go from a minority interest to a brand trusted by 89 per cent of the UK population."
For more information on how the Lake District supports Fairtrade go to www.lakedistrict.gov.uk/caringfor/projects/fairtrade