Action and adventure are rolled out in 500 great Lake District activities now up for grabs across the world renowned national park.
Running from March until the end of the year, Events '14 sets the scene for treks, talks, shows and festivals with many fantastic free and family options.
Fifty thousand print copies and a million website visitors means the programme is once again going to have widespread exposure as throngs flock for experiences galore.
This year's guide is bigger and easy to follow, according Lake District National Park events co-ordinator Andrea Hills.
She added: "There is literally something for everyone, all ages, tastes and abilities. Our guided walks are always a popular draw and with over 300 options they range from gentle strolls to serious full-scale challenges.
"We have new family gatherings, trails taking in archaeology, boat trips and 26 special days dedicated to teaching basic navigation skills. There are lots of taster sessions too, covering archery, canoeing, rafting and bushcraft.
"There are the old favourites and some compellingly different treats. From classical concerts with afternoon tea to bird watching, open water swimming to storytelling, check out the choices. We're ready to welcome familiar friends and new faces.
"Throughout the year we are hosting both our own and partners' celebrations highlighting wildlife, cycling, swimming, local beer and even wool."
Many of the events are held in the spectacular setting of the Lake District Visitor Centre at Brockhole, on the shores of Windermere, where on Tuesday, March 25, a professional cello duo plays in the new season.
Event guides are available from tourist information centres, libraries, hotels, guest houses and visitor attractions and on www.lakedistrict.gov.uk/events